Unscrewing Medicine with Healthcare Social Media

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Social Media

Metric Matrix: How should we measure the impact of social media on clinical excellence?

in Medicine/Social Media by

Social media might be a way to improve healthcare. The challenge is to find a metric that will either confirm or dispute this hypothesis

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Ethical Considerations of using Social Media in Healthcare Research

in Healthcare/Research/Social Media by

Social media is a potentially rich avenue for healthcare research. It also poses new ethical dilemmas. Health care research in this relatively new public space may require new ethical guidelines to achieve this potentials. Join #HealthXPh chat this Saturday January 21, 2017 9:00 PM Manila time as we discuss these ethical issues in conducting healthcare research on social media

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How should healthcare professionals respond to a medically related social media posting?

in Social Media by

Negative comments or publicity has always been one of the major reasons why healthcare professionals don’t like social media. Receiving a negative publicity take toll on the HCPs personal and professional life.So the real questions boils down to, how do we (patients/ HCPs) handle a negative social media comment or publicity?

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Part IV: Assigning SMART metrics to social media channels

in Social Media/Training by

Ideally, there should be a standard of metrics to measure each of this social media channels. However, such industry benchmarks have yet to be standardized across a fast changing platform that is social media.  It all boils dow to what or how you (and your advocacy) define key metrics and should be at least “aligned” with…

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Part III: Building an advocacy marketing strategy using the social media funnel

in Social Media/Training by

Purchase Funnel is a customer centric marketing theory that describes the customers journey towards purchasing a product or service.  Various goals and marketing strategies are working in different levels of that funnel convinces the customer to purchase a product or service at the bottom of that funnel. Applying the same strategy on advocacy, the social media funnel works to…

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