Healthcare Blog of Dr. Remo Aguilar

Category archive

Social Media - page 2

How should healthcare professionals respond to a medically related social media posting?

in Social Media by

Negative comments or publicity has always been one of the major reasons why healthcare professionals don’t like social media. Receiving a negative publicity take toll on the HCPs personal and professional life.So the real questions boils down to, how do we (patients/ HCPs) handle a negative social media comment or publicity?

Keep Reading

Part IV: Assigning SMART metrics to social media channels

in Social Media/Training by

Ideally, there should be a standard of metrics to measure each of this social media channels. However, such industry benchmarks have yet to be standardized across a fast changing platform that is social media.  It all boils dow to what or how you (and your advocacy) define key metrics and should be at least “aligned” with…

Keep Reading

Part III: Building an advocacy marketing strategy using the social media funnel

in Social Media/Training by

Purchase Funnel is a customer centric marketing theory that describes the customers journey towards purchasing a product or service.  Various goals and marketing strategies are working in different levels of that funnel convinces the customer to purchase a product or service at the bottom of that funnel. Applying the same strategy on advocacy, the social media funnel works to…

Keep Reading

Go to Top