Unscrewing Medicine with Healthcare Social Media

Part III: Building an advocacy marketing strategy using the social media funnel

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Purchase Funnel is a customer centric marketing theory that describes the customers journey towards purchasing a product or service.  Various goals and marketing strategies are working in different levels of that funnel convinces the customer to purchase a product or service at the bottom of that funnel. Applying the same strategy on advocacy, the social media funnel works to…

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Part II: Identifying Social Media Goals for Health Advocacy

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Let me make this clear first. I’m not a social media marketer. I’m a healthcare professional with the passion for healthcare social media.  As a healthcare professional, I want to improve healthcare in the Philippines. This is where social media fit in for me. I use social media to empower healthcare stakeholders. I’m making healthcare, social in…

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Part I: An Introduction into Aligning Social Media Strategy to your Advocacy Goals

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Social Media Strategy and Healthcare There’s no denying social media is here, now. Our society live and breathe social media. In fact, many experts believe social media is the “game changer” in many sectors of our society now and in the foreseeable future. #HealthXPh believe social media is a tool to positively change or improve healthcare…

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All Set for the 2nd #HealthXPh Philippine Healthcare Social Media Summit (#hcsmph) at the PICC

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In this upcoming second summit in Manila on April 21, 2016, #HealthXPh will be bringing the discussion a step further into the healthcare social media landscape . “From click to brick” (this year’s summit tagline) will teach participants ethical, practical and hands on social media skills to level up their healthcare portfolio. #HealthXPh will hope to teach participants basic social media skill and align it with their healthcare goals.

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Illness Narrative and the psychology behind patient stories online

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Illness stories have attracted attention in health care research, as it is an avenue where health care workers and caregivers of patients can “look through the world through the patient’s eyes”. It is an extended view for understanding what the patient’s experiences and struggles are, as well as their finding solutions for their common problems.

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