Healthcare Blog of Dr. Remo Aguilar

Disruptions in Health: Healthcare information technology in a limited resource community

in Healthcare/Technology by

Some of these HITs (EMR, CPOE)  have been shown to reduce medical errors by up to 80%, prescription errors by up to 55%. While HIT has the potential to reduce utilization of healthcare, investing in HIT is not cheap so far. The main challenges are investing cost and resources.

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Part IV: Assigning SMART metrics to social media channels

in Social Media/Training by

Ideally, there should be a standard of metrics to measure each of this social media channels. However, such industry benchmarks have yet to be standardized across a fast changing platform that is social media.  It all boils dow to what or how you (and your advocacy) define key metrics and should be at least “aligned” with…

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Part III: Building an advocacy marketing strategy using the social media funnel

in Social Media/Training by

Purchase Funnel is a customer centric marketing theory that describes the customers journey towards purchasing a product or service.  Various goals and marketing strategies are working in different levels of that funnel convinces the customer to purchase a product or service at the bottom of that funnel. Applying the same strategy on advocacy, the social media funnel works to…

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