A clear niche for an Ortho blog: Does it translate to a better and increase blog readership?

in Social Media by

I’m doing an evaluation of this weblog, The Orthopedic Logbook as mentioned in my previous post. I will use an assessment strategy combining the one recommended for corporate blogs and the SWOT analysis not new to bloggers. The question of whether it is best to keep the assessment off the blogosphere (meaning a confidential sort of thing) is immaterial. The best evaluation I can get are from my readers, and I will in fact very much appreciate comments and suggestions. So here it is!


  • Clear niche: As far as my last Google search, only a handful of Filipino medical bloggers are up in the blogosphere. And there is practically fewer Filipino orthopedic blogs listed. This blog ends up first in you use “Filipino orthopedic blog as a search term.
  • Professionally looking blog theme. Albeit somewhat flashy to some, the author have spent hours creating and re creating his blog theme making it professionally looking and “authoritative” in the field of orthopedics. Orthopods (and doctors) are known to be visually detailed specialist. Check how they scan x-rays.
  • Timely and relevant topics. More often than not. It is however not limited to orthopedic topics per se, since a lot of medical issues (like The Cheaper Medicine Bill) affect the orthopedic world also.
  • Quite few platform downtime (so far) and hence web availability is quite consistent.
  • Author’s authority on issues he blog. Read his background and credentials in the About portion. If he doesn’t exude authority, then he might be as well blogging about something else.
  • Clear and specific About Me and Disclaimer.
  • Adherence to professional and patient confidentiality ethics. A must for medical bloggers.

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Dr. Remo-tito Aguilar co-founded #HealthXPh. A board certified orthopedic surgeon, he is Chief of Clinics at General Santos Medical Center and Medical Specialist II Orthopedics at the Southern Philippines Medical Center in Davao City. Dr. Aguilar is a healthcare social media evangelist and writes his medical musings at The Cast & Curious (www.remomd.com).