We are the social media capital of the world. We have the fastest internet and mobile phone penetrations and yet, we don’t know what are we using social media for?
In the last five years, internet usage in the Philippines has grown tremendously to 531% from a mere 2% in 2008. That figure is the highest in SouthEast Asia and one of the highest in the world. Mobile phone penetration also topped a whooping 107% in 2012. The most recent survey by GlobalWebIndex also found the Philippines to lead the world in social media engagement. Facebook remains the social media platform of choice for Filipinos with 92.2% penetration, but Twitter, Youtube and other social media platforms is catching up.
Despite this mind boggling usage growth, internet penetration is a shy 36% in 2012 and mobile smartphone penetration at a meek 15% in September of 2013. There are many assumptions on what the Filipinos are using the social media for but specific statistics remains elusive. Are we using social media for personal, entertainment or to socialize? We don’t know, as of yet. I am not yet talking about social media healthcare but the answer should be a louder “we don’t know, yet!” .
The thing is, social media’s fast becoming a platform for healthcare engagement in developed nations. Take a look at this infographic in the US.
We are the social media capital of the world. We have the fastest internet and mobile phone penetrations and yet, we don’t know for sure how we are using social media for.
This is why collaborators at #healthxph initiated this survey to document the social media usage among Filipino Physicians. Healthxph is a collaborative platform for community of Filipino physicians discussing the use of emerging technologies and social media in healthcare. We need to get the pulse of the physician community and come up with a strategy to effect change on our healthcare system vis-a vis, social media.
This our plea to our colleagues in the medical profession.
Please answer this Social Media Survey Usage of Filipino Physicians. It will take less than 5 minutes of your internet time. All data gathered in this survey will remain confidential except for the demographics which might be used, for academic purposes. Identities of those surveyed will remain anonymous and private unless explicit consent from individual owners that their social media accounts be opened to public.
At the end of the survey, demographic results will be emailed to all who participated in the study and will be posted at healthxph.net
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Mobile Penetration in Southeast Asia: 2013 Data Roundup
Global Map of Social Networking 2011
Social, Digital and Mobile: Philippines
PH Internet audience growth fastest in Southeast Asia
HOW DID DOCTORS USE SOCIAL MEDIA IN 2013?