The lack or ineffective social marketing strategy (supply side barrier) and lack of information on benefits and availment process (demand side barrier) are a few of the identified restrictions to the use of health services in complex decentralized health systems such as the Philippines. An effective social media campaign could narrow regional differences in the provisions of health and address these two barriers.
Social media might be a way to improve healthcare. The challenge is to find a metric that will either confirm or dispute this hypothesis
In this upcoming second summit in Manila on April 21, 2016, #HealthXPh will be bringing the discussion a step further into the healthcare social media landscape . “From click to brick” (this year’s summit tagline) will teach participants ethical, practical and hands on social media skills to level up their healthcare portfolio. #HealthXPh will hope to teach participants basic social media skill and align it with their healthcare goals.