Unscrewing Medicine with Healthcare Social Media

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Part IV: Assigning SMART metrics to social media channels

in Social Media/Training by

Ideally, there should be a standard of metrics to measure each of this social media channels. However, such industry benchmarks have yet to be standardized across a fast changing platform that is social media.  It all boils dow to what or how you (and your advocacy) define key metrics and should be at least “aligned” with…

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Physician branding on social media

in Social Media by

Do you think it’s ethical for doctors to “advertise” their professional services on social media? How come healthcare institutions do it and we don’t ?

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