Since I started dabbling with social media, I believe there was more to it than politics, entertainment, branding, marketing or plain gossip mongering. We humans pushed the limits of our potential to progress (and sometimes disasters), by being social. We championed our kind as the “superior” animal because of our ability to socialize, collaborate and defend our race as one cohesive unit. History is replete with “tools” that help us build cultures. Fire, stone, religion, steel, money, weapons, print, radio, TV and now, the internet. We built our culture by being social- from the stone age, to possibly, the digital era.
As I write this piece, the stark contrast of cultures before and at the dawn of social media platforms is mind boggling. Just how we build a culture via social media is something that needs clarifying but one thing for sure, we are at a point of no return. We move forward with social media from here.
When we started #HealthXPh, we thought we can build a culture of collaboration among healthcare workers via social media. #HealthXPh does this because we believe in doing the “social” good. Thus, we helped build communities of health- aware organizations espousing the “social good”, via this platform. Proof to this is this tweet chat, that discusses almost everything under the sun that affects healthcare workers and patients. How #HealthXPh did that was sort of a trial and error exploration, in a platform that was very new and volatile even five or ten years ago. As an organizational development junkie, that Is what I am very much interested. Join #HealthXPh tweet chat this Saturday Sept 3, 2022 9PM Manila Time as we try to share insights on how to build organizational culture via social media. Tweet your answers back to the following guide questions and append the hashtag #HealthXPh in the tweet.
- T1. Can you build organizational culture with social media? Why or why not?
- T2. What are the risks and challenges of building organizational culture with social media?
- T3. How can you successfully build organizational culture with social media? Share your tips and/or experience
I noticed a number of my friends build cultures or subcultures in their organizations with social media. The last election in this country however, heavily weighed down social media as a political tool, convoluting a once novel way of building culture with this platform. I’d like to ignite the spark with this chat. Join us in this interesting discussion!
Image by wavebreakmedia_micro on Freepik
