Healthcare, Medicine and Social Media By Dr. Remo Aguilar

Patient centric healthcare technology, anyone?

in Health IT/Healthcare/Technology by
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As a physician I have my armamentarium of healthcare tech to help ease out the burden of practice, but have none to unburden my patient’s charade. This often bear much on my decision to order (or not) a diagnostic procedure, a referral, a prescription or even follow up. Patient’s rarely comply because, as a matter fact it takes more than just the patient to go though this burden. Not even us physicians. We can cry foul, or technology sucks. But patients, they rarely have..

So patient centric healthcare technology anyone?

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Part IV: Assigning SMART metrics to social media channels

in Social Media/Training by
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Ideally, there should be a standard of metrics to measure each of this social media channels. However, such industry benchmarks have yet to be standardized across a fast changing platform that is social media.  It all boils dow to what or how you (and your advocacy) define key metrics and should be at least “aligned” with…

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Part III: Building an advocacy marketing strategy using the social media funnel

in Social Media/Training by
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Purchase Funnel is a customer centric marketing theory that describes the customers journey towards purchasing a product or service.  Various goals and marketing strategies are working in different levels of that funnel convinces the customer to purchase a product or service at the bottom of that funnel. Applying the same strategy on advocacy, the social media funnel works to…

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Part II: Identifying Social Media Goals for Health Advocacy

in Social Media/Training by
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Let me make this clear first. I’m not a social media marketer. I’m a healthcare professional with the passion for healthcare social media.  As a healthcare professional, I want to improve healthcare in the Philippines. This is where social media fit in for me. I use social media to empower healthcare stakeholders. I’m making healthcare, social in…

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Part I: An Introduction into Aligning Social Media Strategy to your Advocacy Goals

in Social Media/Training by
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Social Media Strategy and Healthcare There’s no denying social media is here, now. Our society live and breathe social media. In fact, many experts believe social media is the “game changer” in many sectors of our society now and in the foreseeable future. #HealthXPh believe social media is a tool to positively change or improve healthcare…

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