Healthcare, Medicine and Social Media By Dr. Remo Aguilar

Are patient “proxy measures” helpful in assessing the quality of care rendered by a healthcare professional?

in Medicine/Patient/Physician by
Patient proxy measures

Patient measures health care effectiveness by making comparisons of what physicians do against what they understand, of what they “experience”. In short, patients uses proxy measures- a reasonable default because often, the complexity of medical science baffles even the best of its practitioners.

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How should healthcare professionals respond to a medically related social media posting?

in Social Media by
vanderbuilt

Negative comments or publicity has always been one of the major reasons why healthcare professionals don’t like social media. Receiving a negative publicity take toll on the HCPs personal and professional life.So the real questions boils down to, how do we (patients/ HCPs) handle a negative social media comment or publicity?

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Patient centric healthcare technology, anyone?

in Health IT/Healthcare/Technology by
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As a physician I have my armamentarium of healthcare tech to help ease out the burden of practice, but have none to unburden my patient’s charade. This often bear much on my decision to order (or not) a diagnostic procedure, a referral, a prescription or even follow up. Patient’s rarely comply because, as a matter fact it takes more than just the patient to go though this burden. Not even us physicians. We can cry foul, or technology sucks. But patients, they rarely have..

So patient centric healthcare technology anyone?

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Part IV: Assigning SMART metrics to social media channels

in Social Media/Training by
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Ideally, there should be a standard of metrics to measure each of this social media channels. However, such industry benchmarks have yet to be standardized across a fast changing platform that is social media.  It all boils dow to what or how you (and your advocacy) define key metrics and should be at least “aligned” with…

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Part III: Building an advocacy marketing strategy using the social media funnel

in Social Media/Training by
hootsuite-funnel

Purchase Funnel is a customer centric marketing theory that describes the customers journey towards purchasing a product or service.  Various goals and marketing strategies are working in different levels of that funnel convinces the customer to purchase a product or service at the bottom of that funnel. Applying the same strategy on advocacy, the social media funnel works to…

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